Scaling an Influencer Marketing Agency Using Automation
Scaling an influencer marketing agency demands the use of smart, efficient strategies, and automation stands at the forefront of this innovation. By automating repetitive and time-consuming tasks, agencies can free up resources, focus on growth, and maintain personal touchpoints at scale. Here's how to harness automation to take your influencer marketing agency to the next level.
Streamline Influencer Discovery and Outreach
Use Advanced Search Tools
SwipeMagic is an example of a platform that automates the search for influencers. With it, you can:
- Instantly search for influencers through hashtags, TikTok sounds URLs, and by AI or location.
- Gain access to influencer data like average views, average views, and engagement rates.
Once you have a list of potential influencers:
- Use tools like Instantly or Mail Meteor for ongoing email campaigns.
- Personalize outreach with dynamic content insertion, where the influencer’s name, username or their recent work is automatically included in the email template.
Implement CRM Systems for Relationship Management
Customer relationship management (CRM) systems aren't just for customers; they can track influencer interactions too.
- Store all influencer data and communication histories in one place.
- Set reminders for follow-ups or check-ins to keep the relationship ongoing.
Coordinate Campaign Tasks
Automation tools such as Hootsuite, Pallyy, or SproutSocial can help:
- Schedule posts or content deliverables.
- Coordinate campaign launches seamlessly across different time zones.
Track Campaign Performance
Automated solutions can gather data from various platforms and compile them into actionable reports.
- Tools like Google Analytics, Iconosquare, or TapInfluence can provide real-time performance analytics.
Streamline Administrative Duties
Digital signature and contract management tools like DocuSign can handle:
- Signing agreements with influencers, which would otherwise take up hours of manual effort.
Automate your payment systems with tools like PayPal, Stripe, or Tipalti to:
- Manage invoicing, track payments, and process transactions on a set schedule without manual input.
Leverage Social Listening and Monitoring
Monitor your campaigns and the general brand sentiment using social listening tools such as Brandwatch or Mention. These can automatically notify you when:
- Your campaign is mentioned online.
- An influencer tags your client’s brand.
- There are shifts in audience perception that you need to be aware of.
Personalization at Scale
While many aspects of your operations can be automated, personalization is still key.
- Use data insights to tailor campaigns to the influencer's specific audience.
- Maintain a balance between automation and human interaction, ensuring that automated messages still feel personalized.
Regularly Optimize Your Workflows
Regularly review and refine your automated processes to ensure they remain efficient and effective.
- Solicit feedback from your team and influencers on pain points or areas that could benefit from better automation.
To successfully scale an influencer marketing agency, you must innovate, automate, and stay human. Automation technology, if used smartly, can fuel growth and facilitate better campaign performance, while freeing resources to focus on strategic tasks and personal engagement.
Always remember the rule of balance—while automation can handle a vast chunk of operational tasks, the human element must still guide strategy and client relationships.
As you consider integrating more automation into your agency, utilize tools like SwipeMagic for truly scaled influencer discovery, and set up systems for seamless campaign management to truly scale your agency’s impact.