How to Find TikTok Influencers for Your Brand

In today's hyper-connected world, TikTok has emerged as a cultural phenomenon that's redefining content creation and consumption. With over a billion active users, it's a goldmine for brands looking to tap into a young, vibrant, and extremely engaged audience. But finding the right TikTok influencers can be like looking for a needle in a digital haystack. In this guide, we'll dive into how you can find TikTok influencers that will become powerful ambassadors for your brand.

Understanding the TikTok Landscape

Before setting out on your influencer search, it's crucial to understand TikTok's unique landscape:

  • Content Diversity: Ranging from dance videos to educational clips, TikTok offers a vast array of content. Align influencers who create content that resonates with your brand voice.
  • Algorithm: TikTok's algorithm is incredibly effective at serving personalized content. Influencers grow their following by mastering this content delivery system.
  • Trends: TikTok thrives on trends. Identifying influencers who are trendsetters can amplify your brand's reach.

Starting Your Search: Where to Look for TikTok Influencers

1. TikTok Hashtag Search

Discovering influencers can start with something as simple as a hashtag search. Hashtags related to your industry can unveil creators who are already engaging with your target demographic.

2. Competitor Partnerships

Review your competitors and see which influencers they're partnering with. This might give insight into who understands and connects with your industry's audience.

3. Explore TikTok Discover Page

The Discover page showcases trending hashtags and sounds. Influencers are often at the forefront of these trends and can easily be spotted here.

4. Utilizing Advanced Tools like SwipeMagic

Using an influencer search tool like SwipeMagic can significantly streamline the process. SwipeMagic allows you to:

  • Perform a deep search using hashtags, TikTok sound URLs, or even natural language.
  • Find fresh influencers who are active and eager to collaborate with new opportunities.
  • Filter searches by average views, engagement rates, follower counts, country, and language.
  • Swipe through recommended creator cards to select those that best fit your brand.

5. TikTok Ads Platform

The TikTok Ads platform can also provide insights into influential accounts that may be beneficial for your brand.

Leveraging SwipeMagic for a Targeted Search

SwipeMagic is designed to address two major challenges in influencer marketing: scale and targeting. Here's how SwipeMagic can transform your search for TikTok influencers:

Scale and Freshness

The need to gift many influencers means that you require scale. Moreover, there's value in engaging with new and fresh creators who may offer less sophisticated pricing and a higher eagerness to collaborate. SwipeMagic solves this by providing access to a continually updated database of active influencers.

Quality Over Quantity

While large platforms with extensive databases might offer quantity, they often sacrifice quality and freshness. SwipeMagic ensures you connect with influencers that are currently active and producing content that resonates with your audience.

Custom Search

With customizable search features, you can pinpoint influencers using data that’s important to your campaign, like follower count and engagement rates.

Tips for Choosing the Right Influencers

  • Brand Alignment: Ensure the influencer’s content and voice align with your brand.
  • Engagement Rates: High follower counts don’t necessarily equate to high engagement. Look at likes, comments, and shares.
  • Content Quality: Quality content is more likely to be shared and remembered.
  • Authenticity: Influencers with a genuine connection to their audience will better communicate your brand’s message.

Making Contact

Once you've identified potential influencers using SwipeMagic or other methods, you'll need to reach out. SwipeMagic provides the necessary emails, but remember to use a separate email outreach tool to personalize your communication.

Building Successful Partnerships

Finding the right TikTok influencers is the first step. Building lasting relationships is key to ongoing success. Here’s how:

  • Communicate Expectations Clearly: Clearly define your campaign goals and expectations from the outset.
  • Foster Creative Freedom: Respect the influencer's creative process to maintain authenticity.
  • Measure Performance: Track campaign performance to assess the ROI of your influencer partnerships.


Finding the right TikTok influencers is both an art and a science. It requires understanding the platform's dynamics, using the right tools, and fostering genuine relationships. Tools like SwipeMagic can provide a robust starting point, enabling effective scaling and targeting that are often intangible with conventional methods. Apply these insights to tap into TikTok's explosive marketing potential, and start crafting campaigns that resonate deeply with your audience.