Creating a MicroInfluencer Contract Template

Working with micro-influencers can amplify your brand's marketing efforts significantly. As with any partnership, a clear and concise contract is paramount to ensure both parties understand their responsibilities and deliverables. Here's a breakdown of what to include in your micro-influencer contract template, helping you secure a professional and successful collaboration.

Key Elements of a MicroInfluencer Contract Template


Begin the contract with a formal introduction of the parties involved, the effective date of the agreement, and a brief overview of the campaign or partnership's purpose.

This Agreement is entered into as of [Effective Date], by and between [Brand Name], hereinafter referred to as the “Company”, and [Influencer Name], hereinafter referred to as the “Influencer”, collectively referred to as the “Parties”.

Scope of Work

Clearly define what is expected from the micro-influencer, including the specific tasks, number of posts, type of content, and any particular messaging or hashtags to be included.

The Influencer agrees to deliver the following work (the "Work"): 
- Number of Instagram posts: [Specify number]
- Number of Instagram stories: [Specify number]
- Specific content guidelines: [Outline content specifics, such as product placement, video length, etc.]


Detail the compensation structure, including payment amounts, payment schedule, any exchange of products and services, and conditions for monetary transactions.

Compensation for the completion of the Work will be as follows: 
- Monetary Payment: [Specify amount]
- Product Exchange: [Detail products or services to be provided]
- Payment Schedule: [Outline how and when the Influencer will receive payment]

Content Ownership and Usage Rights

Outline the ownership of the created content and how the brand can use it. Clarify whether the influencer retains any rights or if exclusive rights are transferred to the brand.

All content produced under this agreement shall be owned by [either the Company or Influencer]. The [Party owning content] grants [the other Party] a license to use the content as follows:
- Usage Rights: [Specify how content may be used by the Company]
- Duration of Rights: [Specify time frame of usage rights]


Set clear deadlines for content creation, approval processes, and posting schedules.

The Influencer will adhere to the following timeline: 
- Content Creation Deadline: [Specify date]
- Content Approval Deadline: [Specify deadline for brand approval]
- Posting Schedule: [Provide a schedule for when content is to be posted]

Disclosure Requirements

As per advertising guidelines, ensure all sponsored content is clearly disclosed. Specify the required use of hashtags like #ad or #sponsored.

The Influencer agrees to disclose endorsements in accordance with FTC guidelines, using appropriate disclosure hashtags, such as #ad or #sponsored, on all sponsored content.

Termination Clause

Address the conditions under which either party can terminate the contract and the consequences of termination.

Either Party may terminate this Agreement by giving [number] days written notice to the other Party, specifying the grounds for termination. Consequences of early termination include: [Detail remedies or consequences of early termination]

Representation and Warranties

Have both parties sign off that they are accurately representing themselves and their abilities to enter into the contract.

Each Party represents and warrants that they have the full legal capacity and authority to enter into and perform this Agreement.


Maintain the confidentiality of the agreement and any proprietary information exchanged during the partnership.

The Influencer agrees to keep in strictest confidence any confidential information disclosed by the Company during the term of this Agreement.

Governing Law

Identify which laws will govern the contract, in case any legal issues arise.

This Agreement shall be governed by and construed in accordance with the laws of the [Specify jurisdiction].


Close the contract with a section for both parties to sign and date, making the agreement legally binding.

IN WITNESS WHEREOF, the Parties hereto have executed this Influencer Agreement as of the Effective Date.

[Brand Signature] ______________________ [Date]

[Influencer Signature] ______________________ [Date]


When entering into agreements with micro-influencers, a well-prepared contract is essential to ensuring a smooth and successful partnership. This template is a starting point and should be customized to fit the specific terms and conditions relevant to each campaign. Ensure that all participants understand and agree to the terms set forth to avoid potential disputes and maximize the value of the partnership.